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Lead Copywriter

Since selling our first timepiece in 2011, Daniel Wellington has evolved into a global phenomenon who has disrupted an entire industry. Continuously challenging and innovating, Daniel Wellington is an exciting and vibrant brand; striving to enrich the lives of our customers with timeless style. When you join us, you are joining a brand that will give you the guidance and tools to develop and succeed.

If you would like to contribute to our global movement, here is how you can help us to engage the world:

We are looking for a wizard with words to join our creative team as part of our global Brand department at our Stockholm office. If you have the ability to persuade and engage people with words, you might be the one we’re looking for!

As our lead copywriter, it’s your responsibility to ensure consistency in the Daniel Wellington tone of voice throughout all our channels, online as well as offline. This requires an omni-channel approach where a seamless customer experience is always first priority. You will be a part of our in-house agency and work closely with creative director, graphic designers, and visual creative.

As a person you are a highly communicative team player with an easy-going attitude. You are a grammar perfectionist and a digital native with basic understanding of SEO and a broad experience writing for different online channels and devices. To be successful in this role we also believe you are a structured person who can handle several ongoing projects at once, with strong ability to prioritize work and manage deadlines. You enjoy working in an organization with a young and unpretentious, forward-pushing attitude and atmosphere that moves fast and determined.

What you’ll be up to:

  • Create and articulate a clear brand voice
  • Develop written materials for use at eCom, marketing, social media, retail, and wholesale
  • Conceptualize campaigns and product launches and transform those concepts into words
  • Execute all product descriptions and promo copy
  • Support internal departments in creating official material for internal and external use

Required skills & experience:

  • Higher education in relevant area, such as copywriting, journalism, marketing communications or media and communications etc
  • A minimum of 5+ years of experience from similar role, from an agency or in-house
  • Preferably an editorial background
  • Fluency in English and Swedish, verbally as well as written. It’s considered a merit if you are a native English speaker

It's a plus if you:

  • Are social media savvy
  • Have experience working in the fashion/retail/watch industry
  • Have experience working with Adobe Creative Suite 

As a member of the DW team, you are a part of an inclusive and diverse workplace, where we want you to be yourself. You are given the opportunity to make an impact and directly contribute to our success. Along with continuous learning, you will have the chance to work and interact with people from all over the world, it's together we create a world class company. Situated in Stockholm, you will join a vibrant and driven workplace. Are you ready for the time of your life? Join our movement. 


Or, know someone who would be a perfect fit? Let them know!


Vasagatan 12
11120 Stockholm Directions


In addition to great benefits, you will get the chance to work in a global fast-paced and rapid-growing environment, constantly provided with new and exciting challenges. We take pride in building everything in-house, are all about constant learning and with that finding our own way of doing business. 

You will spend your days in collaborative and dynamic offices with a highly skilled team, do great work, and have fun while doing so.

We expect you to come in, take ownership of your area of responsibility, and bring it to new levels. 

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