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Head of Global Digital Marketing

Since selling our first timepiece in 2011, Daniel Wellington has evolved into a global phenomenon who has disrupted an entire industry. Continuously challenging and innovating, Daniel Wellington is an exciting and vibrant brand; striving to enrich the lives of our customers with timeless style. When you join us, you are joining a brand that will give you the guidance and tools to develop and succeed.

If you would like to contribute to our global movement, here is how you can help us to engage the world:

We’re now looking for a talented person to head our global digital marketing team. Imagine that this will be your baby and you will get to drive the strategic work regarding digital marketing towards stakeholders all over the world. You will be given a very important task, to take this to a new level and make magic together with a team of two creative and talented specialist. We are looking for you who are a analytical, collaborative and business oriented leader who want’s to be a part of Daniel Wellington's rapid expansion across the globe. We will offer you a fast-paced and dynamic environment where everything is possible. Ready for the challenge of your life? 


You will be responsible for the strategy and execution of the global digital marketing initiatives as well as developing the strategies and operations for marketplaces globally.

  • Build, develop and manage a global team of digital performance marketers
  • Drive operational improvements in day to day marketing
  • Builds a test & learn, knowledge sharing center of excellence for digital marketing
  • Management of paid traffic acquisition (ppc, programmatic, self-service, etc), in close collaboration with regional teams
  • Optimize media budgets and maximize return of ad spend.
  • In charge of ongoing analysis of digital marketing impact on sales, conversion rate, average order value
  •  Work with internal analytic teams to identify and develop reporting structures & monitoring of attributed sales, growth and marketing roi


  • At least 5 years experience in similar position with a broad expertise in data-driven marketing
  • Fluent in English
  • Deep and detailed knowledge of the digital marketing eco-system and its technologies (DSPs, DMPs, adserving, attribution, marketing channels and self service platforms)
  • A proven ability to maintain a balance between innovation and execution. Must be able to think outside the box while staying realistic about priorities given the constraints of time, money and organizational capacity
  • Demonstrated know-how on optimization, roi and performance measurement
  • Experience from working with a global consumer brand and omni-channel strategies 


At DW we are attracted to people who enjoy working in an entrepreneurial and fast paced business. We see that you:

  • You are flexible and adjust well to change
  • You love to build structure and processes, and are not afraid of ironing out sticking points, while implementing creative solutions to reach our overall goals
  • You have strong leadership skills and experience in building successful teams
  • You have a great can do attitude


As a member of the DW team, you are a part of an inclusive and diverse workplace, where we want you to be yourself. You are given the opportunity to make an impact and directly contribute to our success. Along with continuous learning, you will have the chance to work and interact with people from all over the world, it's together we create a world class company. Situated in Stockholm, you will join a vibrant and driven workplace. Are you ready for the time of your life? Join our movement. 

Joint the movement!

Or, know someone who would be a perfect fit? Let them know!


Vasagatan 12
11120 Stockholm Directions


In addition to great benefits, you will get the chance to work in a global fast-paced and rapid-growing environment, constantly provided with new and exciting challenges. We take pride in building everything in-house, are all about constant learning and with that finding our own way of doing business. 

You will spend your days in collaborative and dynamic offices with a highly skilled team, do great work, and have fun while doing so.

We expect you to come in, take ownership of your area of responsibility, and bring it to new levels. 

Already working at Daniel Wellington | Europe?

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