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CRM Manager

"You will be the core of our customer centric marketing department"
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As a member of the DW team, you are a part of an inclusive and diverse workplace, where we want you to be yourself. You are given the opportunity to make an impact and directly contribute to our success. Along with continuous learning, you will have the chance to work and interact with people from all over the world, it's together we create a world class company. Are you ready for the time of your life?

We're now looking for a CRM Manager to our Digital team who will develop and implement a customer marketing strategy from the ground up!


As our CRM Manager you will be responsible for maximizing the customer lifetime value. You will be the core of our customer centric marketing department and you will play a crucial role in how Daniel Wellington as a company develops within CRM and marketing automation. To accomplish this we expect you to work closely with the marketing teams, identify opportunities, developing customer lifecycle programs, and ensuring CRM plays a key role in our marketing strategy. You will manage and build a global support team with right qualifications to help drive global success within this area. Your main focus will be EU and US market but you will have close co-operation with specialists within the area all over the world.

Some of your tasks will be to:

  • Lead and develop a team of specialists within e.g. e-mail marketing
  • Managing the customer lifecycle using a data driven mindset to create an understanding of our customers and their needs from a marketing perspective
  • Manage and develop our customer marketing tools (e-mail, CRM, marketing automation) sufficiently together with our Business Technology department and CRM specialist within our different strongholds.
  • Find new opportunities to support and ultimately retain our customers
  • Evaluate new technologies, methods and applications to improve and optimize marketing team performance
  • Define resources, roles and processes for how to develop Customer Marketing as an area long term


  • 3+ years of relevant Customer Relationship Management experience
  • Proven experience in driving measurable results through customer marketing efforts in an e-commerce and digital environment
  • Experience in leading a cross-functional team of specialists
  • A track record of developing and executing customer lifecycle programs
  • Experience with one or more CRM and Marketing Automation platforms is a must
  • Experience working in the retail industry will be considered a strong advantage
  • The drive to continuously find areas of improvement


  • A place to grow. We encourage and support your to grow both personally and professionally 
  • Great benefits 
  • Monthly after work activities
  • As much fruit you can eat and fika every Friday
  • Daily workout sessions
  • Great coffee, tea (and beer)
  • A fun office with pool table, gaming room, VR room, golf simulator and much more! 

 Are we ticking your boxes? Join our movement.

Daniel Wellington is a Swedish company with offices located all around the world. We are a truly global brand who have sold to almost every country worldwide. We have since our inception in 2011 challenged the watch industry by going our own way and we are always looking for brilliant people that want to grow together with us. We give you the possibility to influence, take ownership, and be a part of a journey that only just begun. 

Join our movement!
Usually responds within two weeks

Or, know someone who would be a perfect fit? Let them know!


Vasagatan 12
11120 Stockholm Directions


In addition to great benefits, you will get the chance to work in a global fast-paced and rapid-growing environment, constantly provided with new and exciting challenges. We take pride in building everything in-house, are all about constant learning and with that finding our own way of doing business. 

You will spend your days in collaborative and dynamic offices with a highly skilled team, do great work, and have fun while doing so.

Already working at Daniel Wellington | Europe?

Let’s recruit together and find your next colleague.


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