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Marketing Manager - DACH Market

In this position, we want you to be able to work with your two passions, leadership and influencer marketing.
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Daniel Wellington is a Swedish company with offices located all around the world. We are a truly global brand which has sold to almost every country worldwide. Since our inception in 2011 we have challenged the watch industry by going our own way and always looking for brilliant people that want to grow together with us. We give you the possibility to influence, take ownership, and be a part of a journey that only just begun.  

If you would like to contribute to our global movement, here is how you can help us to engage the world: 

One of our biggest success factors in building DW as the company it is today, has been through utilising digital marketing, and in particular influencer marketing to promote our brand. Now there is an opportunity to be a part of our Marketing Commerce department,  our biggest brand awareness and sales driver globally. We're now looking to add a strong sales leader to drive the DACH team working with Germany, Austria and Switzerland from our Stockholm office. 

YOUR CHALLENGE 

You will be Marketing Manager for team DACH, leading six coordinators. Together you will be responsible for influencer partnerships, PR, events and above-the-line marketing efforts on the German-speaking markets. You will be responsible for setting and executing the marketing calendar for these markets which will include campaigns, events, store openings, and plan the media mix.  

  • Build and execute the short- and long-term marketing strategy for DACH markets 
  • Build and further improve the optimal media mix for these markets 
  • Oversee the marketing budget for your respective markets 
  • Develop strategies and tactics to increase our brand awareness and recognition in the best possible way 
  • Work with our analysts and cross-department to measure the effects of our campaigns 
  • Work cross-department with our local teams on the German-speaking markets to promote our offline appearance 
  • Develop and coach the Marketing Commerce team 

WHO YOU ARE 

We've been in hyper-growth since as long as we can remember, this means that you as a person enjoy an energetic, fast-paced and dynamic international environment.  

We see that you have: 

  • Experience working with influencer and digital marketing  
  • Exceptional social skills with the ability to build relations quickly 
  • Experience of driving teams towards sales goals 
  • BA/BSc or higher from relevant field; Marketing, Communication, Business, or similar 
  • International experience 
  • Minimum of two years’ experience of leading high performing teams 
  • Fluent in German and English both verbal and written 
  • Social media savvy 

And you're an even better match if you also have: 

  • Experience with PR 
  • Experience with media buying 
  • Event planning experience  
  • Experience from one or more of the markets 
  • Big interest in fashion/watches 

THIS IS #LIFEATDW 

As a member of the DW team, you are a part of an inclusive and diverse workplace, where we want you to be yourself. In addition to great benefits, you will get the chance to work in a global fast-paced and rapid-growing environment, constantly provided with new and exciting challenges. We take pride in building almost everything in-house, are all about constant learning and with that finding our own way of doing business. You will spend your days in collaborative and dynamic offices with a highly skilled team, do great work, and have fun while doing so. 

Are we ticking your boxes? 


Or, know someone who would be a perfect fit? Let them know!

Stockholm

Vasagatan 12
11120 Stockholm Directions

THIS IS #LIFEATDW

In addition to great benefits, you will get the chance to work in a global fast-paced and rapid-growing environment, constantly provided with new and exciting challenges. We take pride in building everything in-house, are all about constant learning and with that finding our own way of doing business. 

You will spend your days in collaborative and dynamic offices with a highly skilled team, do great work, and have fun while doing so.

Already working at Daniel Wellington | Europe?

Let’s recruit together and find your next colleague.

email
@danielwellington.com
  • Amanda Hagberg
  • David Lagerblad
  • Jarina Vogt
  • Johan Johansson
  • Martin Ullström
  • Pontus Lindbom
  • Rebecka Appelblad
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