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Retail Marketing Manager

You will be the bridge between Global Retail and Global Marketing at DW
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Daniel Wellington is a Swedish company with offices located all around the world. We are a truly global brand who have sold to almost every country worldwide. We have since our inception in 2011 challenged the watch industry by going our own way and we are always looking for brilliant people that want to grow together with us. We give you the possibility to influence, take ownership, and be a part of a journey that only just begun. 

If you would like to contribute to our global movement, here is how you can help us to engage the world:

We’re looking for a Retail Marketing Manager to structure our Retail teams, located in all corners of the world, to work more efficiently as well as making sure to plan and execute marketing activities within Retail. By doing this you will help us to increase footfall to our stores and be part of our Global Retail team as an important piece of the puzzle in creating a world-class retail experience at DW.   


As our Retail Marketing Manager you will focus on developing and continuing creative exposure trough all valuable channels to strengthen our brand and sales globally. It is of great importance that you have abundant experience in marketing communication both online and offline, as well as a deep understanding of the retail industry. You will be responsible to build both short- and long-term marketing strategies for Global Retail and set up necessary internal structures. 

As part of both the Global Marketing team as well as the Global Retail team, you will be the bridge between retail and marketing at DW placed at our Stockholm office. This role will report to the Head of Global Retail Operations.

In your everyday work you will:

  • Have full ownership of developing, implementing and follow-up the retail commercial calendar and align between all markets and departments
  • Work closely with local marketing teams to develop and oversee their individual region’s retail marketing activities by providing strategic guidance
  • Set and implement a strategy for in-mall marketing to drive brand awareness and increase the store's capture rate
  • Set KPI’s and provide guidelines, assistance, and follow-ups for retail activations such as campaigns, stores openings, influencer activations, and other events 
  • Support and guide all markets in developing and maintaining mall or landlords' relationships 
  • Be a part of developing our global retail CRM-strategy
  • Manage and track global retail marketing budget and reporting
  • Map out and improve the retail marketing organisational structure globally  


We see that you are an inspiring digital savvy marketing genius who can build relations quickly with outstanding social skills. You should be to the point and rigorous with an entrepreneurial mindset. You have previous experience in working in a fast-growing company and are not afraid of taking uncomfortable decisions. Also, you should be open to travel and stay close to laughter. You know how to have fun!

A part from this, we see that you have:

  • Extensive knowledge of the retail consumer market and analytics
  • A good understanding of, and relevant experience working with marketing 
  • The ability to lead teams and manage projects and prioritise in your work daily
  • An inspirational personality to develop people to their full potential
  • Excellent verbal and written English skills, other languages are a plus


As a member of the DW team, you are a part of an inclusive and diverse workplace, where we want you to be yourself. You are given the opportunity to make an impact and directly contribute to our success. Along with continuous learning, you will have the chance to work and interact with people from all over the world, it's together we create a world class company. You will join a vibrant and driven workplace. Are you ready for the time of your life? Join our movement.

Are we ticking your boxes? 


Usually responds within two weeks

Or, know someone who would be a perfect fit? Let them know!


Vasagatan 12
11120 Stockholm Directions


In addition to great benefits, you will get the chance to work in a global fast-paced and rapid-growing environment, constantly provided with new and exciting challenges. We take pride in building everything in-house, are all about constant learning and with that finding our own way of doing business. 

You will spend your days in collaborative and dynamic offices with a highly skilled team, do great work, and have fun while doing so.

Already working at Daniel Wellington | Europe?

Let’s recruit together and find your next colleague.

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