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Marketing Manager Europe

You will be a key in building DW into a world-leading accessory brand!
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Since the inception of Daniel Wellington in 2011, we have met a lot of different challenges. We have managed to thrive and succeed in an ever-changing environment.  One of our biggest success factors in building DW into the company it is today, have been through utilizing digital marketing, and in particular influencer marketing. Over the years the marketing department in Europe has grown and consists today of roughly 65 people with different backgrounds and perspectives. There is now an opportunity for you to lead our European Marketing Department, to drive and develop our brand, to take DW to the next level. We strive to build something extraordinary in this field and this is where you come in.


In this position you will have 8 direct reports and your mission will be to inspire your team in order for them to develop and perform. This will be a team effort, you will together with your team set the best suited strategies on the local markets around Europe, which all has different opportunities and challenges.  You will be a key person in setting the strategic framework as well as the operational execution with a harmonized sales channel approach. Except for the challenge of leading a diverse team to future success, your work will consist of helping shape our marketing strategy further, to improve the positioning of our brand. We’re striving to be one of the world’s leading accessory brand. Your challenge will also consist of: 

  • Ownership of all marketing measurements on EU Markets
  • Overall responsibility for marketing and sales KPIs in Europe 
  • Set the right marketing media mix with a focus on, but not limited to, influencer and digital marketing in all European markets
  • Responsibility for the marketing calendar and planning and execution of all European campaigns


We believe that the successes and the mistakes you’ve made in your career within marketing or brand are valuable lessons you bring into this role. And yes, we are truly looking for a person with a passion for leadership. Someone that has found a solid foundation on which you will continue develop together with us and your team. With that said we see that you will preferably have this background:  

  • Previous working experience from a global and fast-moving company
  • Proven track record as a leader, where you have managed both junior and senior managers
  • Experience of setting marketing strategies in European countries
  • Solid social skills with the ability to build trust quickly
  • Experience of driving teams towards clear goals
  • Great English both verbal and written, other European languages is a big plus but not a must


In this job you get to work in a fast-paced and rapid-growing environment where you need to be flexible day-to-day. You will spend your days at our nice Stockholm HQ with a highly skilled team, do some great job, and have fun while doing so. We want you to come in, take ownership of your area, and bring our area to new levels. 

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Vasagatan 12
11120 Stockholm Directions


In addition to great benefits, you will get the chance to work in a global fast-paced and rapid-growing environment, constantly provided with new and exciting challenges. We take pride in building everything in-house, are all about constant learning and with that finding our own way of doing business. 

You will spend your days in collaborative and dynamic offices with a highly skilled team, do great work, and have fun while doing so.

Already working at Daniel Wellington | Europe?

Let’s recruit together and find your next colleague.

  • David Lagerblad
  • Jarina Vogt
  • Johan Johansson
  • Martin Ullström
  • Pontus Lindbom
  • Rebecka Appelblad

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