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Email Marketing Specialist

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Since selling our first timepiece in 2011, Daniel Wellington has evolved into a global phenomenon who has disrupted an entire industry. Continuously challenging and innovating, Daniel Wellington is an exciting and vibrant brand; striving to enrich the lives of our customers with timeless style. When you join us, you are joining a brand that will give you the guidance and tools to develop and succeed. 

If you would like to contribute to our global movement, here is how you can help us to engage the world: 

We’re looking for someone who will take our email marketing to the next level! 

As Email Marketing Specialist your mission will be to use the email marketing channel to increase loyalty by driving existing customers to become repeated customers and convert subscribers into customers.Your job will be to work with analysis and segmentation turning it to action by creating customized email communication and campaigns. Continuously optimizing results, taking full advantage of automation and deep customer insights. 


  • Collaborate with Marketing Commerceteams, andEcommerce Managers to align newsletters and campaign emails with the overall communication calendar 
  • Responsible for creating and executing email marketing activities to increase conversion and repeat purchases  
  • Coordinate and request creative assets needed 
  • Improve and create personalized automated email workflows around the customer journey 
  • List and segment creation to give the right subscriber the right content 
  • Continuously test, follow up, analyze andreport on email marketingKPI:stooptimize the flow of our email marketing
  • Identify opportunities and together with stakeholders define requirements to develop best practice within email marketing 


Need to have:  

  • 1-2 years of experience working with email marketing 
  • Agreatcommercial mindset andinterest for ecommerceand CRM  
  • Interest in working with data such as email engagement metrics and Google Analytics 
  • Aneye for details


  • Experience with working in Google AnalyticsAdobe Photoshop, Bronto 
  • Knowledge of HTML code 
  • Meritorious with experience working with CRM system 


This positionwill require analytical skills, a commercial mindset, great understanding of consumer behavior and a close collaboration across departments. 

We are looking for someone who is:  

  • A great team player 
  • Driven with a flexible mindset 
  • A doer that loves to learn new things 
  • Self-motivated with a high level of initiative 

As a member of the DW team, you are a part of an inclusive and diverse workplace, where we want you to be yourself. You are given the opportunity to make an impact and directly contribute to our success. Along with continuous learning, you will have the chance to work and interact with people from all over the world, it's together we create a world class company. Situated in Stockholm, you will join a vibrant and driven workplace. Are you ready for the time of your life? Join our movement.

Or, know someone who would be a perfect fit? Let them know!


Vasagatan 12
11120 Stockholm Directions


In addition to great benefits, you will get the chance to work in a global fast-paced and rapid-growing environment, constantly provided with new and exciting challenges. We take pride in building everything in-house, are all about constant learning and with that finding our own way of doing business. 

You will spend your days in collaborative and dynamic offices with a highly skilled team, do great work, and have fun while doing so.

Already working at Daniel Wellington | Europe?

Let’s recruit together and find your next colleague.

  • David Lagerblad
  • Jarina Vogt
  • Johan Johansson
  • Martin Ullström
  • Pontus Lindbom
  • Rebecka Appelblad

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